About
Hello—I’m Asia Grant.
I am a perfumer and creative director based in New York City. My work includes custom scent development, creative direction, content creation, public speaking, and writing. Here are quick facts about myself:
I co-founded Redoux, a luxury fragrance and wellness brand, in 2019 with my best friend from college. We received the inaugural Glossier Grant in 2020, and 2x Architectural Digest Cleverest Awards. Our products have been sold in Nordstrom, Goop, and theRealReal and featured in the NYTimes, Vogue, Architectural Digest and more.
I have a podcast called, It’s Called Taste. It’s conversations with the best tastemakers of our time on how they hone their craft and built their careers.
I’ve published a children’s book, Poncho the Llama, to help kids of all ages have meaningful dialogue around empathy and accepting others’ differences.
I am synesthetic—I can hear, taste, and smell in colors.
My core values are loyalty, empathy, integrity, and kindness.
I will travel for exceptional food.
Press
Dupes have taken over fragrance. Here’s what that means for luxury, Vogue Business
40 Black Creatives to Keep Your Eyes on in 2024, Ebony
The Roaring 20s: Six Young Founders Forging the Future, WWD
4 Women on What It Takes to be a Great Business Leader, Entrepreneur
Redoux’s Asia Grant on Managing Burnout as a First-Time Entrepreneur, The Leap
Beauty & Wellness Briefing: The Renaissance of the Bar Soap, Glossy
The State of the Beauty Industry, One Year Later, The Zoe Report
Invited Talks & Presentations
Naked Beauty Podcast - Fragrance Stories, Perfume Chemistry, and Bar Soap Bliss ft. Asia Grant
Lemon Water Podcast - Asia Grant - Co-Founder and Creative Director of Redoux
The Hue Report - Bottling Memories Using Scent ft Asia Grant, founder of Redoux
Facebook #BuyBlack Friday 2020 Live Shopping Event
The Good News (Letter) Podcast
2023 Smeal College of Business Powerful Women Paving the Way Keynote Speaker
Guest Lecturer MKTG 330 Consumer Behavior - Smeal College of Business
Guest Lecturer MKTG 497 Advertising - Smeal College of Business